Learning Center News Releases

Madison, WI and Las Vegas– September 16, 2008 – Netconcepts, the leader in natural search marketing, today announced company President Stephan Spencer and Vice President of Search Brian Klais are scheduled to speak at Shop.org’s Annual Summit in Las Vegas. Shop.org, a division of the National Retail Federation, is the world’s leading membership community for digital retail companies. The Summit is featuring educational sessions and keynotes from retail leaders, September 15 – 17.

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MADISON, WI – June 4, 2008–DoubleClick Performics and Netconcepts, the leader in natural search marketing, today announced that the two companies are renewing their several year partnership, which enables DoubleClick Performics’ clients to quickly transform their dynamic, e-commerce sites into natural search friendly pages. Studies indicate most online shoppers prefer searching for generic items over brand names. These enhanced natural search capabilities are of benefit to both retailers and the customers they serve.

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Madison, WI – May 19, 2008 – Netconcepts, the leader in natural search marketing, today announced the Thompson Group has selected its GravityStream 2.0 solution, the industry’s first automated natural search platform, to help expand the online presence and sales of its Thompson Cigar property. Thompson Group is a consumer direct catalog company with three e-commerce sites including Thompson Cigar, Casual Living and linensource.

“We had outgrown our existing platform, and began a search for a natural search solution that would not only help with our company’s online growth, but would also scale as our company grew,” said Thompson Group’s Chief Marketing Officer, Steve Cobden. “We chose GravityStream 2.0 for its ease of implementation and ability to integrate effortlessly with our own analytics system, allowing us much needed visibility into sales associated with natural search. It’s critical to be able to calculate ROI associated with an important project such as natural search.”

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Madison, WI – April 10, 2008 – Netconcepts, the leader in natural search marketing, today announced that Onlineshoes.com has retained Netconcepts’ natural search consulting practice. The company’s search consulting team is expert in the latest techniques of natural search optimization and online marketing that improve the effectiveness of the natural search channel. Onlineshoes.com is the nation’s first online shoe retailer carrying footwear for men, women and children in more than 33,000 styles and across 200 premium brands. The company is listed as #129 in the Internet Retailer Top 500 Guide in 2007.

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Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better managing their natural search channel, today announced the launch of GravityStream 2.0 (www.GravityStream.com) – a powerful enterprise level automated natural search advertising platform for online retailers.

GravityStream 2.0 automatically converts a retailer’s millions of website pages into optimized landing pages to match its branded products with a consumer’s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream technology delivers “the long tail” – or the approximately 80% of a retailer’s website that traditionally has been unsearchable. Marketers consider “the long tail” to be the Holy Grail of web marketing because it typically equates to 60% of new-to-file customers.

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Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, E-Business Account Director Fran Nahabedian to its Madison, WI office.

Nahabedian’s role with Netconcepts will be focused on driving the success of their E-Business client base. In so doing, she will be shaping the future development of Netconcepts’ customizable ecommerce solution, GravityMarket™.

GravityMarket, a powerful online retail management platform, is designed to provide retail owners a competitive edge as they grow their online business. Its features, such as a streamlined checkout process, has already helped firms such as billiards retailer PoolDawg increase their online sales exponentially.

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Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, Senior Technical Analyst Todd LaBeau to its Madison, WI office.

LaBeau will begin immediately shaping Netconcepts future as part of its GravityStream™ team. GravityStream, a performance-based SEO management platform, is currently helping companies like Cabela’s to increase online revenue as a direct result of attaining Page 1 Google rankings for unique, yet highly-competitive search terms.

As a seasoned web-development veteran, LaBeau has perfected the art of implementation and analysis of a variety of website technical and structural issues.

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Netconcepts, a natural search firm with offices in Madison, WI & Auckland, New Zealand is proud to welcome new team member, Lead Search Strategist Chris “Silver” Smith to its Madison, WI office.

Smith will be working primarily on support and development of Netconcepts GravityStream™ product, a performance based SEO management platform that is currently helping companies like Cabela’s with non-optimal, dynamic sites to optimize nearly overnight.

An organic search engine optimization pioneer, Smith previously served as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence.

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Brian Klais, Netconcepts Vice President of Search, will be among a panel of experts discussing Improving ROI of Paid & Organic Search at the shop.org Online Marketing Workshop 2007, continuing today in Hollywood, Florida. Panel members will be sharing specific tactics used to improve website performance and maximize profitability.

Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, will be represented today at shop.org’s Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

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